Volker Stevin Construction
Optimizing this above-the-fold area to make the most of the screen real estate had the biggest impact of all the things I tested. Switching my opt-in box from the sidebar on the right to the header area just below my logo and navigation was a HUGE bump in visitor-to-leads conversion. Just moving our same opt-in offer from the sidebar to the header I went from 2 percent of visitors becoming subscribers to 5 percent.
![](https://hhccgroup.org/wp-content/uploads/2023/10/content-2-5.jpg)
![](https://hhccgroup.org/wp-content/uploads/2023/10/content-2-5.jpg)
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![](https://hhccgroup.org/wp-content/uploads/2023/10/content-2-5.jpg)
- Solomon Antwi
- February 7, 2017
- 2:28 pm
- Advanced Analytics
![](https://hhccgroup.org/wp-content/uploads/2023/10/portfolio-5-11-150x150.jpg)
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